 | Relax the Back
Required Capital
$100,001
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Units 100
Required Net Worth
$500,000+
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Started 1984
Relax The Back is North Americas’ largest specialty retailer of ergonomic and back care products. No other company offers a more comprehensive line of posture, back support and self-care products for people seeking relief and prevention of back and neck pain. We are proud of our concept and history and we hope to share with you some of the unique ideas, products and specialized services that we believe create a very special franchise opportunity.
* Due to currency fluctuations, actual price of franchise may vary by country |
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Welcome
Relax
The Back is North Americas' largest specialty retailer of ergonomic
and back care products. No other company offers a more comprehensive
line of posture, back support and self-care products for people seeking
relief and prevention of back and neck pain. We are proud of our concept
and history and we hope to share with you some of the unique ideas,
products and specialized services that we believe create a very special
franchise opportunity. |
Potential
Relax
The Back offers an exciting and rewarding opportunity to operate a
unique business while helping individuals improve the quality of their
lives by relieving pain and discomfort from back and posture related
issues.
Over the last
twenty years, we've experienced an epidemic of back problems in
this country. In fact, over 200 million workdays per year are lost
due to back problems. There are on average 75 million chronic backache
sufferers in the U.S. alone. Statistics show that over 80% of the
population will have significant back pain at some time in their
lives with the majority having recurring painful episodes.
The health care
industry's response to Relax The Back has been vigorous. By continuing
to open franchise stores in highly visible locations near major
shopping malls, the company continues to maintain a unique position
as the nation's largest specialty retailer of ergonomic and back
care products.
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The
Brand
At
Relax The Back, we have built a great brand and we hold a unique
position in the marketplace. We are the premier source of quality,
ergonomically correct furniture and accessories, offering unparalleled
comfort. Our mission is to improve our customers' quality of life
by providing high quality ergonomic lifestyle solutions. At Relax
The Back, comfort is our business; this is our product; not the
chairs and pillows and massagers, but the comfort that they afford
our customers.
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We
feel that the foundation of our brand is our associates---they are
what make our brand GREAT. Each
franchisee and associate is a critical part of the brand experience
for our customers. The integration of our brand into the daily interactions
with our customers and with each other gives meaning and life to our
brand
Training and Support
We are dedicated to your success. Relax The Back provides
its franchise owners with a comprehensive training and support system.
Franchisees and store managers attend an eight-day training program
at Relax The Back University held at our national headquarters. You
will be trained in all aspects of operating a Relax The Back store
at Relax The Back University held in our headquarters in Los Angeles.
After your initial
training, we will send one of our operations team members to your
location to follow up with a one-week onsite training visit to your
location. We will assist you in setup, merchandising, staff training
and the grand opening of your store.
Our
development team will assist you in finding a suitable location,
lease negotiations and the design and construction details of opening
your new store. Relax The Back offers its franchise owners for exclusive
use in the operation of the business, trade secrets including the
following:
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- Training
Manuals
- Operating
Manuals
- Sales Training
- Marketing
Materials
- Sales Promotion
Aids
- Medical
Marketing Programs
- Group Purchasing
Power
- Inventory/Ordering
Systems
- Merchandising
support
- Franchise
Support System (Intranet Site)
- Informational
Bulletins
- National
branding campaign
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Investment
The
initial investment required to open a Relax The Back franchise will
vary depending upon the size of the location and area of the country
in which the store will be located. A more detailed list
is included in our current disclosure circular.
The initial
investment includes franchise fee, purchase of fixtures, opening
inventory, construction and build out of the store premises, initial
advertising, working capital and other costs related to opening
the business. The initial estimate is estimated to be between $190,200
and $311,000
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Next
Steps
If
you are a dedicated, disciplined individual who would enjoy helping
people find the way to a healthier, happier lifestyle, we need you
on the Relax The Back team!
Please fill
out Express Request form below. We look forward to discussing our
business in detail, and, answering your questions so that you can
make an informed business decision to become a Relax The Back franchise
owner.
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| To request information about Relax the Back, simply complete the Express Request form provided below. |
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